Dean Mixon, in an effort to squeeze more sales out of his prominent family-run orange grove in north Manatee County, is taking his cause to TV.
But this isn’t a spot to plug Mixon Fruit Farms, the citrus outlet and entertainment center Mixon and his family have run for 73 years. Mixon instead stars in a new multimillion-dollar statewide ad campaign designed to put a voice to the overregulation pleas of Florida business owners. To watch the video click here.
(Source: Gulf Coast Business, 8/27/12, “Orange entrepreneur calls out regulations, and regulators”)